Arman Voskanyan - Contestant for Armenia
For more than a quarter-century, Arman has been part of those shaping Armenia’s floral landscape, not just as a florist, but as a storyteller—one who believes that every bouquet is a narrative, and every floral arrangement a literal negotiation between nature and the soul.
A Bit About Arman’s Journey in Floristry
Arman’s story begins not in the grand halls of international competition but in the quiet corners of his childhood home, where a fascination with cacti and succulents grew into something more. He says: “My journey in floristry began quite early—back in my school days. Essentially, while I have been working in professional floristry for twenty-five years, I have been interested in flowers since my childhood.”
The Role of His Cultural Background and Personal Experiences in His Floral Creations
Armenian culture is deep in history and subtle beauty. It teaches Arman to see a flower not just as material, but as a bearer of meaning. In his work, one might ‘hear’ the rhythms of Armenian music, from the melancholic notes of the duduk to the strong chords of folk melodies, setting the mood of the composition… its inner voice. Still, for him, floristry is an art that merges aesthetics, philosophy, and an innovative approach to space. Each composition, he insists, holds meaning: the intimate connection between humans and nature, and the search for beauty through balance and contrast.
More Than Just a Competition
Arman believes that participating in the World Cup is not just another career milestone—it is a new chapter in his growth as a floral designer. It is like a window into a new world and, at the same time, a mirror that shows him what he truly is. And while such an event comes with some degree of pressure, which he admits would be daunting for anyone, he finds motivation in the same intensity; experience, preparation, and a clear sense of purpose keep him grounded. When immersed in the creative process, he finds an inner stillness and focus, concentrating not on the competitors but on expressing himself candidly and powerfully, which he says is the path upon which he walks with confidence.
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