GROWTH! by Hanneke Frankema: must-see Floral Art Show at World Cup 2025

Gepubliceerd op 3 March 2025

Hanneke Frankema, the reigning European champion, is set to dazzle audiences with a breathtaking floral art show titled GROWTH! on the final evening of the World Cup Floral Art 2025 on August 30.

While the contestants await the much-anticipated results, GROWTH! will captivate the audience with an experience unlike any traditional floral demonstration. Hanneke will guide the audience through her vibrant world of growth and bloom in a multimedia presentation that showcases the craftsmanship that goes into creating stunning floral displays. The show promises a never seen before floral theater experience.

Preparations for the show are already in full swing. With the support of several incredible sponsors — Hanneke is crafting an authentic and awe-inspiring performance that will leave a lasting impression.

This video, from Decorum, features a special short documentary about Hanneke Frankema, European Champion and master florist. As a symbol of perseverance and creativity, Hanneke shares her story - from national successes to international triumphs. This "Iron Lady" of floral design offers viewers an exclusive behind-the-scenes look into her life, sharing valuable tips, insights, and her preparations for the World Cup Floral Art 2025.