Joseph Massie - Contestant for the United Kingdom
British floral designer Joseph Massie has been part of the floral conversation for quite some time, though not always in the way you’d expect. After building an award-winning career through high-profile competitions—including five RHS Chelsea golds by the age of 23—he stepped away from the competitions. For ten years, he stayed out of the ring completely. Not out of burnout, but out of choice.
Now, he’s stepping back in.
This year, Joseph Massie will represent the United Kingdom at the World Cup Floral Art in The Hague, Netherlands. For florists who’ve been following his journey—or those just now tuning in—it’s a return worth noting. But for Massie, it’s not about a comeback. It’s about curiosity.
Joseph Massie's Career From Liverpool Market to Global Classrooms
Joseph’s story begins in Liverpool, where, at fourteen, he took a weekend job at a local flower shop. It wasn’t some childhood dream to work with flowers—it was the only job available. But it stuck. He trained, practiced, and eventually threw himself into competitions.
A Designer Who Writes and Speaks
In 2022, he released The Flower School, a book now published in English, French, and Chinese. It’s not just a how-to—it’s a thoughtful dive into the principles of design, full of practical guidance with a strong personal voice. He also hosts Flowers After Hours, a podcast where floristry is discussed with depth and humor.
These projects didn’t just keep him busy; they redefined his role in the industry. Massie isn’t only a florist. He’s an educator, podcaster with Flowers After Hours, and writer. His book The Flower School, published in 2022, is available in English, French, and Chinese. And, as you know already, he is also a competitor once again.
Massie's Clear Design Ethos
Massie’s creative process is driven by what he calls “honest curiosity.” He works through ideas quickly, tests them, and refines them based on how strong a connection he feels with the work itself. There’s no grand aesthetic statement or dramatic backstory—just a sincere desire to make good work that’s technically sound and emotionally grounded.
Read more on the Thursd website
